What is the definition of Selling Body Enhancing Irritants?

"A 'elling body enhancing irritants'? Think of it as the ultimate fashion statement for those who can't get enough of their own self-hatred. These are the products that promise to make your skin prickle with annoyance and your confidence plummet, like a magician pulling the wrong rabbit out of a hat. Here's an unsettling example: 'The bodybuilder's secret sauce was a cocktail of peppermint oil, cinnamon, and a dash of existential dread – it was the perfect irritant to make him feel like a human potato chip.'"